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Phase 1Rôle: Marketing / Growth

UC3b · CMS configuration (part 2): marketing & promotion

The marketing surface of the player frontend: hero banners, bet ticker, homepage layout, promotion landing pages, and push notification setup.

Part two of the CMS configuration moves from foundations to the acquisition and retention surfaces — the things a player sees above the fold and the channels you use to bring them back.

What you'll configure

  • Hero banners. Rotating banner carousel on the homepage and category pages. Per-banner targeting (region, segment, VIP tier).
  • Bet ticker. Live feed of recent big wins and ongoing bets, configurable density and currency display.
  • Homepage layout. Section ordering — featured games, jackpot tiles, live casino strip, promotion grid, recently played.
  • Promotion landing pages. Templated promo pages tied to promo codes, with built-in T&Cs and eligibility logic.
  • Push notifications. Web push + mobile push channel setup, segmentation rules, send scheduling.

Full playbook

Open the original for the banner-sizing guide, ticker performance notes, and the push channel onboarding (Firebase / OneSignal / self-hosted) walkthrough.

Screenshots

Figure 1.1 — Banner page (Custom Config + Global country tab selected)
Figure 1.1 — Banner page (Custom Config + Global country tab selected)
Figure 1.2 — Add Banner dialog
Figure 1.2 — Add Banner dialog
Figure 2 — Bet Ticker full configuration page
Figure 2 — Bet Ticker full configuration page
Figure 3 — Page Config full page
Figure 3 — Page Config full page
Figure 4.1 — Promotion list (Custom Config + Global tab)
Figure 4.1 — Promotion list (Custom Config + Global tab)
Figure 4.2 — Add Promotion dialog
Figure 4.2 — Add Promotion dialog
Figure 5.1 — Push Notifications channel list (this demo already inherits 2 Telegram channels)
Figure 5.1 — Push Notifications channel list (this demo already inherits 2 Telegram channels)
Figure 5.2 — Add Channel dialog (Telegram type by default)
Figure 5.2 — Add Channel dialog (Telegram type by default)